Statistic analysis in market research Training Course

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Course Language

This course is delivered in French or English.

Course Code


Duration Duration

28 hours (usually 4 days including breaks)

Requirements Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 4690EUR
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 4690EUR
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Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 3890EUR
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The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 4690EUR 4690EUR 3890EUR
2 2825EUR 2775EUR 2375EUR
3 2203EUR 2137EUR 1870EUR
4 1893EUR 1818EUR 1618EUR
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Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Tours, Les Rives Public GardenMon, 2016-10-10 09:303890EUR / 4690EUR
Saint-Etienne, Châteaucreux TGVTue, 2016-10-11 09:303890EUR / 4690EUR
Lille, Gare FlandresMon, 2016-10-17 09:303890EUR / 4690EUR
Strasbourg, Kibitzenau Station Mon, 2016-10-17 09:303890EUR / 4690EUR
Amiens, Centre VilleMon, 2016-10-17 09:303890EUR / 4690EUR

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