China Business Training in Lyon

This training is ideal for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.

SCM (Supply Chain Management) refers to the control of activities involved in taking goods and materials from supplier to consumer.

In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice.

By the end of this training, participants will be able to:

• Understand the dynamics of SCM in China vs SCM in other countries
• Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
• Implement an integrated end-to-end approach to SCM
• Negotiate on price with local suppliers
• Identify key global sourcers and other players in the China supply chain
• Conduct a detailed analysis of common business sourcing problems in China

Audience

• Sourcing Managers
• Persons involved in the SCM process

Format of the course

• Part lecture, part discussion, exercises and hands-on practice