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 Duration 14 hours

Course Outline

Foundations of Generative Media on Vertex AI

  • An introduction to Veo, Imagen, Chirp, and Lyria
  • Applying use cases across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation via Imagen

  • Designing prompts for high-fidelity images
  • Addressing style, consistency, and branding elements
  • Practical lab: developing product imagery

Video Production with Veo

  • Implementing text-to-video pipelines
  • Editing and polishing generative video material
  • Practical lab: producing short-form marketing videos

Speech and Audio using Chirp

  • Exploring text-to-speech and speech-to-text functions
  • Applications in voice cloning and accessibility
  • Practical lab: generating branded audio content

Music Composition with Lyria

  • Creating generative music across diverse genres
  • Embedding music into marketing and media initiatives
  • Practical lab: producing background music tracks

Integration of Multiple Media Modalities

  • Linking outputs across models (combining image, audio, and video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Navigating ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and regulatory compliance
  • Examining case studies of enterprise implementation

Conclusion and Future Directions

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental grasp of generative AI principles
  • Adequate knowledge of media workflows involving image, video, or audio

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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