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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- An introduction to Veo, Imagen, Chirp, and Lyria
- Applying use cases across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation via Imagen
- Designing prompts for high-fidelity images
- Addressing style, consistency, and branding elements
- Practical lab: developing product imagery
Video Production with Veo
- Implementing text-to-video pipelines
- Editing and polishing generative video material
- Practical lab: producing short-form marketing videos
Speech and Audio using Chirp
- Exploring text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical lab: generating branded audio content
Music Composition with Lyria
- Creating generative music across diverse genres
- Embedding music into marketing and media initiatives
- Practical lab: producing background music tracks
Integration of Multiple Media Modalities
- Linking outputs across models (combining image, audio, and video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Navigating ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and regulatory compliance
- Examining case studies of enterprise implementation
Conclusion and Future Directions
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental grasp of generative AI principles
- Adequate knowledge of media workflows involving image, video, or audio
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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