Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its user interface.
- Essentials of marketing automation and lead lifecycle management.
- Effective management of leads, accounts, and audiences.
- Creating intelligent segmentations and dynamic lists.
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms.
- Creating landing pages and dynamic content blocks.
- Building automation workflows, including drip campaigns.
- Measuring campaign performance and optimizing outcomes.
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web).
- Utilizing tokens and snippets for content reuse and consistency.
- Applying AI-driven personalization with Adobe Sensei.
- Integrating CRM systems such as Salesforce and Microsoft Dynamics.
Module 4: Analytics and Data Management
- Creating dashboards and performance reports.
- Understanding multichannel attribution and calculating ROI.
- Implementing data governance and ensuring security compliance.
- Applying best practices for educational and commercial marketing campaigns.
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education.
- Building automated workflows for student communication and follow-up.
- Evaluating and presenting results based on campaign objectives.
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing and CRM concepts.
- Familiarity with email marketing and lead management workflows.
- An interest in automation and data-driven marketing strategies.
Target Audience
- Faculty members and marketing professionals from the School of Commercial Engineering.
- Marketing automation specialists and CRM coordinators.
- Academic staff responsible for communication, outreach, or enrollment marketing.
Testimonials (4)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
It was a real pleasure to have classes with Mr. Monir. He was extremely attentive and took the time to explain each point on the subject. The exercises were prepared according to the level. Thanks to Mr. Monir's expertise, it made me want to learn more about Adobe Illustrator.
Selin Aykut - SPF Finances
Course - Adobe Illustrator Advanced
Machine Translated
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
