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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Uncovering customer requirements
- Analyzing market trends and competitor activities
- Determining the market size linked to specific customer challenges or demands
- Segmenting users and defining personas
- Establishing product vision, mission, and strategic direction
- Prioritizing initiatives based on value and effort
- Mapping value and defining desired outcomes
2. Developing the Product
- User-centric design practices (UX/UI)
- Incremental and iterative development utilizing cross-functional teams (Scrum)
- Managing the product backlog and crafting user stories
- Implementing early-stage validation methods (MVP, experiments)
- Establishing key product metrics
- Conducting a practical Design Thinking workshop
- Leadership-focused prompt engineering (applying AI to product management)
- Data-informed design approaches
- Creating service design blueprints (service mapping)
- Expert-led sessions on backlog management and prioritization
3. Launching the Product to the Market
- Overseeing releases and managing the product roadmap
- Formulating go-to-market strategies
- Managing onboarding processes and assessing post-launch user experience
- Capturing feedback within the live production environment
- Aligning efforts with marketing and sales departments
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Evaluating product metrics (NPS, DAU, retention rates, etc.)
- Designing monetization and pricing frameworks
- Analyzing conversion funnels
- Assessing customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and long-term sustainability
- Developing product Profit & Loss (P&L) statements
- Building a compelling business case
Wrap-up and Future Directions
Requirements
- A solid grasp of banking operations
- Practical experience in developing digital products
- Basic familiarity with fundamental AI principles
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation initiatives
- Banking specialists engaged in the design of AI-enabled products
Testimonials (1)
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