Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Uncovering customer needs
- Conducting market and competitive analysis
- Assessing market size relative to the identified customer issue or demand
- Segmenting users and defining personas
- Establishing product vision, mission, and strategy
- Prioritization based on value and effort
- Mapping value and defining desired outcomes
2. Building the Product
- User-centered design (UX/UI)
- Adopting incremental and iterative development via cross-functional teams (Scrum)
- Managing the backlog and authoring user stories
- Implementing early validation methods (MVPs and experiments)
- Setting key product metrics
- Engaging in a practical Design Thinking workshop
- Leadership-oriented prompt engineering (applying AI to products)
- Data-informed design decisions
- Developing a service design blueprint (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product to Customers
- Managing releases and product roadmaps
- Formulating go-to-market strategies
- Facilitating onboarding and assessing the post-launch user experience
- Collecting feedback during production
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Business Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Developing monetization and pricing models
- Analyzing the customer funnel
- Evaluating customer value (LTV, CAC, ROI)
- Driving data-led iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing the Product P&L
- Presenting the business case
Wrap-up and Future Directions
Requirements
- Solid grasp of banking operations
- Hands-on experience in digital product creation
- Foundational knowledge of AI principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-centric product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
