Digital Marketing Training Course

A strong digital presence is vital for business survival in today's interconnected world.

This instructor-led live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The combination of various online touch points ultimately influences how target audiences perceive your company and determines whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels you do not own to gauge brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the age of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Implement online social listening techniques.
• Utilize AI to streamline and enhance the efficiency of routine brand audits.

This instructor-led, live training in France (available online or on-site) is tailored for social media managers and marketing professionals at beginner to intermediate levels who seek to build and manage online communities, craft impactful content strategies, and boost brand engagement.

Upon completing this training, participants will be capable of:

• Identifying target audiences and adapting social media strategies accordingly.
• Selecting appropriate social media platforms based on business goals.
• Creating effective content strategies, including content pillars, formats, and calendars.
• Analyzing competitors to sharpen social media tactics.
• Developing paid ad campaigns and evaluating their success.
• Engaging and moderating online communities with effectiveness.
• Addressing social media crises and preserving brand reputation.
• Implementing ethical best practices and social media policies.

This instructor-led live training in France develops essential crisis communication and emotional management skills for public service field staff. Master the ABC protocol, de-escalation, and assertive techniques to handle confrontations and protect reputation.

This program in France prepares digital marketing professionals with the key strategies required to succeed in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to drive customer engagement effectively.

This 7-hour instructor-led training in France delves into core digital sales strategies, focusing on customer acquisition, engagement, and retention. Participants will master the use of modern digital channels, improve online customer interactions, and deploy CRM tools to achieve measurable business growth.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led session in France (offered online or in person) is designed for entry-level to mid-level marketers looking to construct, supervise, and optimize advertising efforts across major social media networks.

By the conclusion of the program, participants will be capable of:

• Building a structured methodology for social media campaign development.
• Implementing and managing ad campaigns on Facebook, Google, and TikTok.
• Establishing campaign targets and selecting suitable ad formats.
• Identifying and engaging the ideal audience for advertising purposes.
• Improving ad results via analytics and A/B testing.
• Distributing budgets strategically to enhance return on investment.