Conduct An Online Brand Audit: Evaluate your Brand's Digital Presence & Positioning to Design Powerful Brand Strategies Training Course

This instructor-led, live training in France (online or on-site) is designed for professionals at beginner, intermediate, or advanced levels who wish to find, attract, and engage with international candidates.

By the end of this training, participants will be able to:

• Understand cultural differences
• Grasp legal and regulatory aspects
• Apply global employer branding principles
• Gain access to global talent pools and recruitment channels

This instructor-led, live training in France (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level professionals who wish to attract top international candidates with minimal effort.

By the end of this training, participants will be able to:

• Go From a Briefing Call to a SAM
• Design Modern and Catchy Job Descriptions
• Apply Employer Branding & EVP Strategies
• Post Single or Multiple Job ADs
• Receive a Tailored Long-List

This instructor-led live training, available online or on-site, is designed for beginner to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and customize social media strategies to meet their needs.
• Choose the most suitable social media platforms aligned with business objectives.
• Develop robust content strategies, including defining content pillars, formats, and editorial calendars.
• Analyze competitor activities to refine social media tactics.
• Design and execute paid advertising campaigns while measuring their effectiveness.
• Actively engage and moderate online communities for maximum impact.
• Navigate social media crises effectively to protect and enhance brand reputation.
• Apply ethical best practices and establish comprehensive social media policies.

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. The program covers the fundamental concepts necessary to establish a strong presence in digital media. It provides delegates with an introduction to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the end of the course, participants will understand the critical role of analytics and effective strategy, reinforced with relevant examples.

This training is ideal for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.

This instructor-led, live training in France (online or onsite) is designed for general staff at the beginner-to-intermediate level who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges conventional sales methodologies with contemporary digital channels to more effectively reach, engage, and retain clients. This training provides participants with actionable strategies and tools to refine their online presence, enhance customer experience, and generate measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate-level sales professionals seeking to upgrade their digital selling and customer engagement capabilities to achieve superior sales outcomes in virtual environments.

Upon completion of this training, participants will be able to:

• Utilize digital channels efficiently to attract and convert prospective customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty via consistent and tailored follow-ups.
• Implement digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and scenarios.
• Realistic simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of this 7-hour training, participants will explore the Google advertising ecosystem, discovering where ads can be placed and the advantages offered by various ad formats.
Designed with a practical focus, the majority of the session is dedicated to hands-on experience within a Google Ads account, where attendees will manually configure a campaign guided by the instructor.
Beyond initial setup, the course covers essential optimization techniques to help participants achieve effective results.

The training is led by an experienced practitioner who actively manages advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A session, providing participants with the opportunity to receive expert advice on Google Ads.

Target Audience:
This basic course on Google Ads is designed for individuals who already possess foundational knowledge of internet marketing and wish to expand their expertise using Google's primary advertising platform.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Takeaways from the Training:

• Gain insight into the diverse opportunities within the field of internet marketing.
• Understand the nuances of various advertising platforms, as well as the critical roles of SEO and analytics.
• Learn how to develop a comprehensive marketing strategy tailored to your personal goals and your company’s needs.
• Acquire practical knowledge on constructing effective marketing strategies and operational processes.
• Discover best practices for collaborating with other digital agencies.

Core Skills

• Developing robust marketing strategies.
• Evaluating strategy performance and outcomes.
• Selecting priority platforms relevant to your specific area of activity.
• Establishing efficient cooperation processes with agencies and assessing their performance.

Professional Mindset

• Consciously managing marketing initiatives, whether handled by an internal team or an external agency, and crafting digital strategies.
• Building confidence in executed activities and maintaining awareness of the steps and tests undertaken.

Overview

This intensive five-day program is designed to help participants enhance their strategic thinking, planning, and management capabilities, including the tactical and operational competencies required for successful execution in high-pressure environments. The curriculum addresses critical topics such as conflict resolution, change management, leadership qualities, and team motivation. Through interactive case studies and industry-specific examples, participants are encouraged to exchange experiences and challenges to develop practical, actionable solutions that can be immediately applied in their professional contexts.

The primary goal of this program is to empower executives with the skills necessary to analyze the business landscape, identify profitable opportunities, and formulate strategies to gain a competitive edge in an increasingly competitive market. Additionally, the program offers insights into leadership best practices and behaviors, strengthening executives' ability to navigate the complexities and uncertainties associated with managing high-performance organizations.

Learning Objectives

Upon completion of this course, participants will be able to:

• Identify the primary challenges faced by an organization;
• Explain various approaches to organizational development planning;
• Analyze the current business environment and its influencing factors;
• Assess resources both internal and external to the organization;
• Describe different approaches to managing strategy and its role within the business plan;
• Evaluate alternative development strategies to recommend those best suited to the company's needs;
• Apply a deeper understanding of strategic development plans;
• Objectively discuss the risks, benefits, and costs of implementing a new strategy, including managing team conflict;
• Define approaches to managing identified risks;
• Analyze the potential positive and negative impacts on the organization resulting from the new strategy;
• Design policies, systems, and processes to successfully implement emergent strategic plans;
• Outline the key steps in change management;

Who Should Attend

• Product/Service Managers
• Newly appointed and established Managers and Team Leaders
• Heads of Operations
• Senior Bank Managers
• Human Resource Managers
• Operations Managers
• Marketing Managers

Methodology
The course comprises facilitated workshops supplemented by case studies derived from published real-life examples and practical experience. Attendees will also have opportunities to work in small groups to synthesize ideas and strategies, applying the material to their own organizations or departments. Open forum discussions will serve as a key component of the learning process.

This instructor-led, live training in France (online or onsite) is designed for beginner to intermediate marketers aiming to build, manage, and optimize advertising campaigns across leading social media platforms.

Upon completion of this training, participants will be able to:

• Establish a structured methodology for creating social media campaigns.
• Configure and oversee ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign goals and choose appropriate ad formats.
• Identify and target the most relevant audience segments.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets efficiently to maximize return on investment.

This course is designed for decision-makers who do not primarily aim to perform calculations or analyses themselves, but rather to comprehend them and select appropriate statistical methods for an organization's strategic planning.

For instance, a prospective participant might need to determine the required sample size before deciding whether to launch a product.

If you are looking for a more extensive course covering the fundamentals of statistical thinking, please review our 5-day 'Statistics for Managers' training.

In this instructor-led, live training in France, we guide new managers through the essential concepts of strategic thinking, putting theory into practice through task-based activities based on real-life cases. Participants get a unique opportunity to learn new ways of thinking, implement key concepts to solve problems, reflect on how these principles apply to their own work, and listen to and share their own perspectives with their instructor and class peers.

This training program has been designed for investors, business owners, directors, managers, executives, and analysts seeking to develop their strategic planning capabilities. It is not intended for academic purposes but rather to help participants start realizing their professional goals today.

The course emphasizes strategic planning for businesses where flexibility and continuous learning are paramount. The primary focus is on corporate and investment strategy, illustrated through current real-world examples. Each participant will have the opportunity to create a strategic plan and learn how to implement it effectively in practice.