Marketing for your company: Understand customer, do marketing right Training Course

A strong digital presence is vital for business survival in today's interconnected world.

This instructor-led live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The combination of various online touch points ultimately influences how target audiences perceive your company and determines whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels you do not own to gauge brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the age of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Implement online social listening techniques.
• Utilize AI to streamline and enhance the efficiency of routine brand audits.

This instructor-led live training, available online or on-site, is designed for beginner to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and customize social media strategies to meet their needs.
• Choose the most suitable social media platforms aligned with business objectives.
• Develop robust content strategies, including defining content pillars, formats, and editorial calendars.
• Analyze competitor activities to refine social media tactics.
• Design and execute paid advertising campaigns while measuring their effectiveness.
• Actively engage and moderate online communities for maximum impact.
• Navigate social media crises effectively to protect and enhance brand reputation.
• Apply ethical best practices and establish comprehensive social media policies.

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. The program covers the fundamental concepts necessary to establish a strong presence in digital media. It provides delegates with an introduction to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the end of the course, participants will understand the critical role of analytics and effective strategy, reinforced with relevant examples.

This training is ideal for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.

This instructor-led, live training in France (online or onsite) is designed for general staff at the beginner-to-intermediate level who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges conventional sales methodologies with contemporary digital channels to more effectively reach, engage, and retain clients. This training provides participants with actionable strategies and tools to refine their online presence, enhance customer experience, and generate measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate-level sales professionals seeking to upgrade their digital selling and customer engagement capabilities to achieve superior sales outcomes in virtual environments.

Upon completion of this training, participants will be able to:

• Utilize digital channels efficiently to attract and convert prospective customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty via consistent and tailored follow-ups.
• Implement digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and scenarios.
• Realistic simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of this 7-hour training, participants will explore the Google advertising ecosystem, discovering where ads can be placed and the advantages offered by various ad formats.
Designed with a practical focus, the majority of the session is dedicated to hands-on experience within a Google Ads account, where attendees will manually configure a campaign guided by the instructor.
Beyond initial setup, the course covers essential optimization techniques to help participants achieve effective results.

The training is led by an experienced practitioner who actively manages advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A session, providing participants with the opportunity to receive expert advice on Google Ads.

Target Audience:
This basic course on Google Ads is designed for individuals who already possess foundational knowledge of internet marketing and wish to expand their expertise using Google's primary advertising platform.

This instructor-led live training in France (online or onsite) is intended for marketers who wish to utilize Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that captures high-quality leads.
• Create a Google AdWords campaign to increase sales.
• Implement a bid strategy to profit on advertisement expenses.
• Improve existing marketing campaigns with Google AdWords.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Takeaways from the Training:

• Gain insight into the diverse opportunities within the field of internet marketing.
• Understand the nuances of various advertising platforms, as well as the critical roles of SEO and analytics.
• Learn how to develop a comprehensive marketing strategy tailored to your personal goals and your company’s needs.
• Acquire practical knowledge on constructing effective marketing strategies and operational processes.
• Discover best practices for collaborating with other digital agencies.

Core Skills

• Developing robust marketing strategies.
• Evaluating strategy performance and outcomes.
• Selecting priority platforms relevant to your specific area of activity.
• Establishing efficient cooperation processes with agencies and assessing their performance.

Professional Mindset

• Consciously managing marketing initiatives, whether handled by an internal team or an external agency, and crafting digital strategies.
• Building confidence in executed activities and maintaining awareness of the steps and tests undertaken.

This instructor-led, live training in France (online or onsite) is designed for beginner to intermediate marketers aiming to build, manage, and optimize advertising campaigns across leading social media platforms.

Upon completion of this training, participants will be able to:

• Establish a structured methodology for creating social media campaigns.
• Configure and oversee ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign goals and choose appropriate ad formats.
• Identify and target the most relevant audience segments.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets efficiently to maximize return on investment.