Social Media Training in Lyon

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. The program covers the fundamental concepts necessary to establish a strong presence in digital media. It provides delegates with an introduction to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the end of the course, participants will understand the critical role of analytics and effective strategy, reinforced with relevant examples.

This training is ideal for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.

Over the course of this 7-hour training, participants will explore the Google advertising ecosystem, discovering where ads can be placed and the advantages offered by various ad formats.
Designed with a practical focus, the majority of the session is dedicated to hands-on experience within a Google Ads account, where attendees will manually configure a campaign guided by the instructor.
Beyond initial setup, the course covers essential optimization techniques to help participants achieve effective results.

The training is led by an experienced practitioner who actively manages advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A session, providing participants with the opportunity to receive expert advice on Google Ads.

Target Audience:
This basic course on Google Ads is designed for individuals who already possess foundational knowledge of internet marketing and wish to expand their expertise using Google's primary advertising platform.

Key Takeaways from the Training:

• Gain insight into the diverse opportunities within the field of internet marketing.
• Understand the nuances of various advertising platforms, as well as the critical roles of SEO and analytics.
• Learn how to develop a comprehensive marketing strategy tailored to your personal goals and your company’s needs.
• Acquire practical knowledge on constructing effective marketing strategies and operational processes.
• Discover best practices for collaborating with other digital agencies.

Core Skills

• Developing robust marketing strategies.
• Evaluating strategy performance and outcomes.
• Selecting priority platforms relevant to your specific area of activity.
• Establishing efficient cooperation processes with agencies and assessing their performance.

Professional Mindset

• Consciously managing marketing initiatives, whether handled by an internal team or an external agency, and crafting digital strategies.
• Building confidence in executed activities and maintaining awareness of the steps and tests undertaken.