Instructor-led live training courses in Social Media (Social Networking), delivered either online or onsite, illustrate through discussion and practical exercises how to comprehend, plan, and execute a Social Media strategy. These courses address both the business and technical dimensions of launching a successful Social Media initiative. Course topics include using Social Media Analytics to extract data from blogs and other websites, enabling a deeper understanding of customer sentiment to support more informed decision-making in areas such as marketing campaigns and customer service.
Social Media training is offered in two formats: "online live training" or "onsite live training." Online live training (also known as "remote live training") is conducted via an interactive remote desktop. Onsite live training can take place locally at the customer's premises in Nantes or at NobleProg's corporate training centers in Nantes.
NobleProg -- Your Local Training Provider
Nantes, Zenith
NobleProg Nantes, 4 rue Edith Piaf, Saint-Herblain, france, 44821
In the Parc d'Ar Mor zone, near the Zénith.
Car : from the ring road, Porte de Chézine Exit> Boulevard du Zenith > Esplanade Georges Brassens (restaurants) > Rue Edith Piaf on the right. From the N444 road (Nantes > Lorient), Exit #1 > boulevard Marcel Paul > Rue Edith Piaf at the right.
Parking Zénith P1 (free). Once parked, you can recognize the building: it's one of the tree bulding with zinc frontage.
Bicycle: free indoor parking
Public transport :
Tramway R1, Schoelcher station + 10 mn by foot through commercial center Atlantis
Tramway R1, François Mitterrand stop + bus 50, stop at Saulzaie station or bus 71, stop at the Zénith station
Tramway R3, Marcel Paul station + bus 50, Saulzaie station
Chronobus C6, Hermeland station+ bus 71, Zénith station
Bus : lignes 50 (Saulzaie station) or 71 (Zénith station)
This training is ideally suited for professionals involved in Digital Marketing and strategic planning. The program covers the fundamental concepts necessary to establish a strong presence in digital media. It provides delegates with an introduction to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the end of the course, participants will understand the critical role of analytics and effective strategy, reinforced with relevant examples.
This training is ideal for professionals focused on digital marketing and strategic planning.
The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.
Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.
Over the course of this 7-hour training, participants will explore the Google advertising ecosystem, discovering where ads can be placed and the advantages offered by various ad formats. Designed with a practical focus, the majority of the session is dedicated to hands-on experience within a Google Ads account, where attendees will manually configure a campaign guided by the instructor. Beyond initial setup, the course covers essential optimization techniques to help participants achieve effective results.
The training is led by an experienced practitioner who actively manages advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A session, providing participants with the opportunity to receive expert advice on Google Ads.
Target Audience: This basic course on Google Ads is designed for individuals who already possess foundational knowledge of internet marketing and wish to expand their expertise using Google's primary advertising platform.
Gain insight into the diverse opportunities within the field of internet marketing.
Understand the nuances of various advertising platforms, as well as the critical roles of SEO and analytics.
Learn how to develop a comprehensive marketing strategy tailored to your personal goals and your company’s needs.
Acquire practical knowledge on constructing effective marketing strategies and operational processes.
Discover best practices for collaborating with other digital agencies.
Core Skills
Developing robust marketing strategies.
Evaluating strategy performance and outcomes.
Selecting priority platforms relevant to your specific area of activity.
Establishing efficient cooperation processes with agencies and assessing their performance.
Professional Mindset
Consciously managing marketing initiatives, whether handled by an internal team or an external agency, and crafting digital strategies.
Building confidence in executed activities and maintaining awareness of the steps and tests undertaken.
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Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
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