Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Module 1: Brand Storytelling
- Fundamentals of brand narrative
- Building emotional engagement with audiences
- Case studies of effective narratives
Module 2: Advertising Trends
- Exploring global and local advertising trends
- Reviewing award-winning campaigns
- Extracting insights for creative inspiration
Module 3: AI in Advertising
- Survey of AI tools for creative sectors
- Utilizing AI within advertising workflows
- Practical demonstrations for campaign creation
Module 4: Creativity and Art Workshop
- Creative techniques inspired by the Artbrand Atelier style (Instagram reference)
- Applying artistic methods to advertising concepts
- Collaborative workshop: transforming art into campaigns
Summary and Future Directions
Requirements
- A foundational grasp of core marketing concepts
- Prior experience in communication or creative projects
- General knowledge of advertising campaigns
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.