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Course Outline

Module 1: Brand Storytelling

  • Fundamentals of brand narrative
  • Building emotional engagement with audiences
  • Case studies of effective narratives

Module 2: Advertising Trends

  • Exploring global and local advertising trends
  • Reviewing award-winning campaigns
  • Extracting insights for creative inspiration

Module 3: AI in Advertising

  • Survey of AI tools for creative sectors
  • Utilizing AI within advertising workflows
  • Practical demonstrations for campaign creation

Module 4: Creativity and Art Workshop

  • Creative techniques inspired by the Artbrand Atelier style (Instagram reference)
  • Applying artistic methods to advertising concepts
  • Collaborative workshop: transforming art into campaigns

Summary and Future Directions

Requirements

  • A foundational grasp of core marketing concepts
  • Prior experience in communication or creative projects
  • General knowledge of advertising campaigns

Target Audience

  • Marketing and communications specialists
  • Creative directors and design teams
  • Brand managers
 10 Hours

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