Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH and DOOH
- An overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- How AI contributes to improving sales and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Integrating AI-based prospecting tools with CRM platforms
Proposal Personalization with AI
- Generating dynamic content for client proposals
- Utilizing AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- Applying AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations for data privacy
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Practical experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.