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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH and DOOH

  • An overview of the OOH and DOOH advertising ecosystem
  • The current landscape of programmatic OOH
  • How AI contributes to improving sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Implementing predictive lead scoring models
  • Integrating AI-based prospecting tools with CRM platforms

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • Utilizing AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Collecting and processing OOH campaign data
  • Applying AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory usage

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Considerations for data privacy
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • A foundational grasp of digital marketing principles
  • Working knowledge of OOH and DOOH advertising processes
  • Practical experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Professionals in programmatic advertising
  • Media sales account managers

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