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 Duration 14 hours

Course Outline

Introduction to AI in OOH/DOOH Digital Marketing

  • An overview of the OOH and DOOH advertising ecosystem
  • The landscape of programmatic OOH
  • How AI enhances sales strategies and operational efficiency

AI-Driven Prospecting and Lead Qualification

  • Pinpointing target accounts through AI-generated insights
  • Implementing predictive lead scoring models
  • Connecting AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • AI-assisted recommendations for creative assets
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Gathering and processing data from OOH campaigns
  • Utilizing AI tools for reporting on campaign performance
  • Forecasting trends and optimizing inventory usage

AI for Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Integrating with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH execution
  • Leveraging Place Exchange API data for precise targeting and reporting
  • Identifying automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI Advertising

  • Considerations regarding data privacy
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance guidelines

Summary and Recommended Next Steps

Requirements

  • A foundational grasp of digital marketing principles
  • Knowledge of OOH and DOOH advertising processes
  • Background in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Professionals in programmatic advertising
  • Media sales account managers

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