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Duration 14 hours
Course Outline
Introduction to AI in OOH/DOOH Digital Marketing
- An overview of the OOH and DOOH advertising ecosystem
- The landscape of programmatic OOH
- How AI enhances sales strategies and operational efficiency
AI-Driven Prospecting and Lead Qualification
- Pinpointing target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Connecting AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Gathering and processing data from OOH campaigns
- Utilizing AI tools for reporting on campaign performance
- Forecasting trends and optimizing inventory usage
AI for Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Employing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integrating with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH execution
- Leveraging Place Exchange API data for precise targeting and reporting
- Identifying automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI Advertising
- Considerations regarding data privacy
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance guidelines
Summary and Recommended Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Knowledge of OOH and DOOH advertising processes
- Background in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.