ChatGPT for Marketing Training Course

Advertising and Creativity represents a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

Delivered as an instructor-led live training (available online or onsite), this program is designed for beginner to intermediate-level professionals seeking to enhance their capacity to craft impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Construct compelling brand narratives through effective storytelling techniques.
• Evaluate international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth analysis of advertising campaign case studies.
• Practical art and creativity workshop sessions.
• Hands-on exercises utilizing AI advertising tools.

Customization Options

• To arrange a tailored version of this course, please contact us directly.

This instructor-led, live training session in France (available online or on-site) is designed for marketers who aim to enhance their digital marketing strategies by leveraging valuable customer insights derived from AI.

Upon completion of this training, participants will be capable of:

• Utilizing AI software to strengthen brand-user connections.
• Deploying chatbots to enhance user experience.
• Boosting productivity and revenue by automating key tasks.

Leveraging artificial intelligence within digital marketing allows advertisers to enhance sales processes, targeting precision, personalization, and campaign optimization.

This instructor-led live training, available online or onsite, is designed for intermediate-level OOH/DOOH sales professionals aiming to utilize AI for prospecting, tailoring proposals, data analysis, and pitch simulation. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Conduct AI-simulated sales pitches for effective preparation and skill refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• For customized training arrangements, please contact us directly.

Explore how AI can revolutionize your HR processes—spanning recruitment, payroll, and learning—through practical, hands-on modules. This training equips HR professionals to leverage AI ethically and effectively, enhancing efficiency, accuracy, and the overall employee experience.

Why Participate?

• Develop practical AI skills specifically tailored for HR
• Master the automation and optimization of essential HR tasks
• Gain insights into the ethical application and risk management of AI
• Prepare your HR department for future challenges

This course examines practical applications of artificial intelligence within the realm of institutional marketing for private higher education institutions. Key topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal cultural change, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training, available both online and onsite, is designed for marketing and communications professionals in higher education at an intermediate level. The goal is to equip participants with the ability to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-assisted academic and brand positioning content tailored to specific personas and channels.
• Designing reputation and PR strategies informed by AI for both online and offline environments.
• Optimizing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change initiatives and fostering a digital culture to support AI adoption.
• Designing engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be applied to daily sales and market analysis tasks — ranging from automating routine work to generating predictive insights and visual dashboards.

Delivered as an instructor-led, live training (online or onsite), this program targets beginner to intermediate commercial professionals eager to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Outline key AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course also allows for the evaluation of participants.

• Brief interactive lectures and live demonstrations.
• Guided, hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

This instructor-led live training in France (online or onsite) is designed for developers seeking to integrate ChatGPT (GPT-4) into their applications. Participants will gain practical knowledge and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

• Understand the architecture and working principles of ChatGPT.
• Utilize the ChatGPT API to interact with the model programmatically.
• Develop conversational agents and chatbots using ChatGPT.
• Explore new features and functionalities offered by GPT-4 to enhance their applications.
• Customize and fine-tune ChatGPT for specific applications.

ChatGPT is a robust AI platform that empowers technical professionals to create, integrate, and govern AI-driven systems for automation and analytics.

This instructor-led, live training (available online or onsite) targets advanced-level professionals seeking to develop, customize, and securely manage ChatGPT-based solutions within corporate settings.

By the end of this training, participants will be able to:

• Integrate ChatGPT into enterprise systems via APIs and plugins.
• Design and deploy custom AI-powered solutions.
• Implement security, governance, and compliance controls for AI tools.
• Leverage ChatGPT for advanced data analysis and software development support.

Format of the Course also allows for the evaluation of participants.

• Interactive lecture and discussion.
• Extensive exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in France (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of ChatGPT.
• Use ChatGPT to build and develop web applications.
• Learn ChatGPT best practices and real-world applications.

This instructor-led, live training in France (online or onsite) is aimed at all-level administrative professionals who wish to use ChatGPT to automate tasks, enhance professional writing, improve workflow organization, and boost overall productivity in the workplace.

By the end of this training, participants will be able to:

• Create and refine professional written communications with ChatGPT.
• Plan and organize schedules, meetings, and tasks using AI-generated prompts.
• Generate and analyze administrative content such as reports and summaries.
• Integrate ChatGPT with productivity tools and automate routine workflows.

ChatGPT is an AI-driven conversational tool that boosts productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no AI experience who want to increase their efficiency by using ChatGPT for everyday tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to achieve higher-quality responses.
• Recognize ChatGPT's limitations and adhere to best practices.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical activities.
• Hands-on implementation in a live laboratory environment.

Customization Options

• To request a tailored training session for this course, please contact us to arrange it.

This instructor-led, live training in France (online or onsite) is designed for beginner to intermediate marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in France (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completion of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Leverage AI for audience segmentation and personalized marketing initiatives.
• Integrate DeepSeek with marketing automation tools for streamlined campaign management.
• Apply predictive analytics to forecast customer behavior and enhance targeting efforts.

This instructor-led, live training in France (online or on-site) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who want to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the basics of generative AI and its applications in marketing.
• Use generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing and sales professionals who want to use AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.