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 Duration 7 hours

Course Outline

Introduction

• Understanding why products fail: building solutions for unmet needs

Customer Interviews

• Developing an effective interview guide
• Formulating questions to avoid leading the customer
• Synthesizing key findings from conversations

Journey and Process Mapping

• Visualizing the customer journey
• Identifying critical pain points

From Insights to Action

• Formulating hypotheses from gathered insights
• Translating hypotheses into backlog items

Prototype Testing

• Cost-effective validation of ideas before development
• Collaborating with UX teams on prototype creation

Practical Application

• Conducting an interview round and mapping a journey based on a real case

Summary and Next Steps

Requirements

Prerequisites

• No previous experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to drive decisions based on customer evidence

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Price per participant

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