Marketing Training in Lyon

This instructor-led, live training in Lyon (online or onsite) is designed for beginner to intermediate marketers aiming to build, manage, and optimize advertising campaigns across leading social media platforms.

Upon completion of this training, participants will be able to:

• Establish a structured methodology for creating social media campaigns.
• Configure and oversee ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign goals and choose appropriate ad formats.
• Identify and target the most relevant audience segments.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets efficiently to maximize return on investment.

This instructor-led live training, available online or on-site, is designed for beginner to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and customize social media strategies to meet their needs.
• Choose the most suitable social media platforms aligned with business objectives.
• Develop robust content strategies, including defining content pillars, formats, and editorial calendars.
• Analyze competitor activities to refine social media tactics.
• Design and execute paid advertising campaigns while measuring their effectiveness.
• Actively engage and moderate online communities for maximum impact.
• Navigate social media crises effectively to protect and enhance brand reputation.
• Apply ethical best practices and establish comprehensive social media policies.

This hands-on, results-driven workshop empowers participants with proven strategies and dialogue frameworks designed to boost close rates and accelerate sales cycles.

Delivered by an expert instructor via live online or onsite sessions, this training is tailored for beginner to intermediate sales professionals seeking to enhance their consistency and effectiveness in closing deals.

By the end of this session, participants will be able to:

• Implement a structured closing methodology that aligns with their specific selling context and target buyer personas.
• Utilize powerful questioning techniques and trial closes to identify and resolve objections proactively.
• Present compelling proposals and negotiate terms with assurance.
• Deploy follow-up and commitment strategies that effectively transform prospects into customers.

Course Format

• Engaging interactive lectures and group discussions.
• Hands-on exercises and roleplays based on realistic business scenarios.
• Development of an actionable implementation plan for immediate post-workshop application.

Customization Opportunities

• For a workshop tailored to your specific products, sales processes, or existing scripts, please reach out to us to arrange a customized experience.

Advanced Sales Strategies for Leaders is a practical training program that focuses on developing the skills of sales leaders in cross-selling, upselling, consultative selling, and opportunity detection, using real-world examples relevant to their professional context.

This instructor-led, live training (online or onsite) is aimed at sales leaders and managers who wish to maximize sales performance, strengthen customer relationships, and implement effective selling strategies within their teams.

By the end of this training, participants will be able to:

• Apply cross-selling and upselling strategies effectively in their markets.
• Leverage consultative selling techniques to strengthen client trust and loyalty.
• Identify and act on new opportunities within existing and potential client accounts.
• Lead sales teams in adopting advanced, customer-focused sales approaches.

Format of the Course also allows for the evaluation of participants.

• Interactive lecture and discussion.
• Role-playing and scenario-based exercises.
• Case studies and examples relevant to participants' industries.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Lyon (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Digital sales merges conventional sales methodologies with contemporary digital channels to more effectively reach, engage, and retain clients. This training provides participants with actionable strategies and tools to refine their online presence, enhance customer experience, and generate measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate-level sales professionals seeking to upgrade their digital selling and customer engagement capabilities to achieve superior sales outcomes in virtual environments.

Upon completion of this training, participants will be able to:

• Utilize digital channels efficiently to attract and convert prospective customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty via consistent and tailored follow-ups.
• Implement digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and scenarios.
• Realistic simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

This instructor-led, live training in Lyon (online or onsite) is designed for beginner to intermediate-level marketing professionals who aim to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance

This instructor-led live training Lyon (online or onsite) is designed for sales and marketing professionals eager to learn various cross-selling and upselling strategies and techniques.

Upon completion of this training, participants will be able to:

• Grasp the fundamental principles of selling.
• Apply diverse techniques and strategies to meet sales targets.
• Build and enhance customer relationships.

A strong digital presence is vital for business survival in today's interconnected world.

This instructor-led live training is designed for marketing professionals at all levels who wish to enhance their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The combination of various online touch points ultimately influences how target audiences perceive your company and determines whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels you do not own to gauge brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the latest SEO guidelines in the age of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Implement online social listening techniques.
• Utilize AI to streamline and enhance the efficiency of routine brand audits.

Effectively managing crisis communication and emotional responses in the field is a vital competency for staff who represent public service organizations in direct community interactions. This program equips participants with self-regulation strategies, standardized response protocols, and assertive communication techniques to navigate complaints, viral incidents, and confrontations with political figures, all while safeguarding institutional reputation.

This instructor-led live training (available online or onsite) is designed for field operations, commercial, and institutional relations personnel within public services who seek to enhance their emotional resilience and communicative effectiveness in high-pressure, high-visibility situations.

Upon completion of this training, participants will be able to:

• Implement the ABC protocol to manage crises and public confrontations effectively.
• Maintain emotional stability when dealing with aggressive complaints or public criticism.
• Employ assertive communication strategies when engaging with hostile stakeholders.
• Execute real-time de-escalation techniques.
• Create a personal action plan for managing post-incident processes.

Training Format

• Interactive lectures and group discussions.
• Extensive practical exercises.
• Case study analysis and collaborative workshops.

Customization Options

• To arrange a customized training program, please contact us.

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. The program covers the fundamental concepts necessary to establish a strong presence in digital media. It provides delegates with an introduction to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the end of the course, participants will understand the critical role of analytics and effective strategy, reinforced with relevant examples.

This training is ideal for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts required to establish a presence in China via digital channels. It explores core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion, participants will grasp the significance of analytics and effective strategy, reinforced with practical examples.