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Course Outline
Introduction
Sales and Marketing Fundamentals
- Selling fundamentals
- Understanding cross-selling
- Understanding upselling
- Overview of sales and marketing
Selling Techniques and Strategies
- Strategies for cross-selling and upselling
- Creating a cross-sell grid
- Product models
- Markov chain
- Cluster and marketing basket analysis
- Techniques for cross-selling and upselling
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing versus relationship marketing
- Competitive advantage
- Information and knowledge management
- Database marketing tools and best practices
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Developing the value proposition
- Marketing funnel
- Building customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Developing loyalty programs
Marketing Research
- Types of research processes and methods
- Different sources for marketing research
- Sales information system and marketing intelligence system
- Marketing communications, promotions, and events
- Managing digital communications
Summary and Next Steps
Requirements
- Foundational knowledge of sales and marketing
Target Audience
- Marketing professionals
- Entrepreneurs
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
