AI in Digital Marketing Training Course

Advertising and Creativity represents a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

Delivered as an instructor-led live training (available online or onsite), this program is designed for beginner to intermediate-level professionals seeking to enhance their capacity to craft impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Construct compelling brand narratives through effective storytelling techniques.
• Evaluate international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth analysis of advertising campaign case studies.
• Practical art and creativity workshop sessions.
• Hands-on exercises utilizing AI advertising tools.

Customization Options

• To arrange a tailored version of this course, please contact us directly.

Leveraging artificial intelligence within digital marketing allows advertisers to enhance sales processes, targeting precision, personalization, and campaign optimization.

This instructor-led live training, available online or onsite, is designed for intermediate-level OOH/DOOH sales professionals aiming to utilize AI for prospecting, tailoring proposals, data analysis, and pitch simulation. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Conduct AI-simulated sales pitches for effective preparation and skill refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• For customized training arrangements, please contact us directly.

This course examines practical applications of artificial intelligence within the realm of institutional marketing for private higher education institutions. Key topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal cultural change, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training, available both online and onsite, is designed for marketing and communications professionals in higher education at an intermediate level. The goal is to equip participants with the ability to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-assisted academic and brand positioning content tailored to specific personas and channels.
• Designing reputation and PR strategies informed by AI for both online and offline environments.
• Optimizing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change initiatives and fostering a digital culture to support AI adoption.
• Designing engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be applied to daily sales and market analysis tasks — ranging from automating routine work to generating predictive insights and visual dashboards.

Delivered as an instructor-led, live training (online or onsite), this program targets beginner to intermediate commercial professionals eager to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Outline key AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course also allows for the evaluation of participants.

• Brief interactive lectures and live demonstrations.
• Guided, hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool that boosts productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no AI experience who want to increase their efficiency by using ChatGPT for everyday tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to achieve higher-quality responses.
• Recognize ChatGPT's limitations and adhere to best practices.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical activities.
• Hands-on implementation in a live laboratory environment.

Customization Options

• To request a tailored training session for this course, please contact us to arrange it.

This instructor-led live training in France (online or onsite) is designed for marketers wishing to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in France (online or onsite) is designed for beginner to intermediate marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in France (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completion of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Leverage AI for audience segmentation and personalized marketing initiatives.
• Integrate DeepSeek with marketing automation tools for streamlined campaign management.
• Apply predictive analytics to forecast customer behavior and enhance targeting efforts.

This instructor-led, live training in France (online or on-site) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who want to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the basics of generative AI and its applications in marketing.
• Use generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing and sales professionals who want to use AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.