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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communication workflows.
  • Understanding capabilities and limitations when crafting public-facing messages.
  • Principles of responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements.
  • Generating varied versions for different platforms (web, print, social media).
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Creating concise, platform-specific posts for X, LinkedIn, and Facebook.
  • Refining tone and voice to align with target audiences.
  • Developing campaigns featuring hashtags, calls to action, and timing strategies.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural tone and structure in content directed at citizens.
  • Verifying translated content for readability and accessibility.

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and updates.
  • Integrating tone and style guidance into prompts.
  • Utilizing examples to shape ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs.
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing outputs against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • PR teams.

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