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Course Outline

Introduction to AI in Public Communication

  • Understanding where ChatGPT fits into external communications workflows
  • Recognizing capabilities and boundaries when crafting public-facing messages
  • Practicing responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating varied versions suitable for different platforms (web, print, social)
  • Ensuring factual accuracy and preparing content for approval

Social Media Messaging with ChatGPT

  • Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
  • Adjusting tone and voice to align with audience expectations
  • Generating campaigns including hashtags, calls to action, and timing cues

Multilingual Content and Translation Support

  • Utilizing ChatGPT for fast and accurate message translation
  • Adapting cultural tone and structure in citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Creating reusable content structures such as FAQ responses and updates
  • Embedding tone and style guidance within prompts
  • Using examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles in all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • A fundamental understanding of public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is required

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams
 7 Hours

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