Merci d'avoir envoyé votre demande ! Un membre de notre équipe vous contactera sous peu.
Merci d'avoir envoyé votre réservation ! Un membre de notre équipe vous contactera sous peu.
Plan du cours
Introduction to AI in Public Communication
- Where ChatGPT fits into external communications workflows
- Capabilities and boundaries when crafting public-facing messages
- Responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating different versions for various platforms (web, print, social)
- Ensuring factual accuracy and approval-readiness
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
- Adjusting tone and voice for audience alignment
- Generating campaigns with hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Using ChatGPT for fast, accurate message translation
- Adapting cultural tone and structure in citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Creating reusable content structures (FAQ responses, updates)
- Embedding tone/style guidance in prompts
- Using examples to train ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Using plain language principles in all outputs
- Prompting for tone: informative, empathetic, reassuring, etc.
- Reviewing output against accessibility and inclusion checklists
Summary and Next Steps
Pré requis
- An understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is required
Audience
- Communications officers
- Outreach coordinators
- PR teams
7 Heures
Nos clients témoignent (2)
Le sujet et la manière dont il est présenté.
Mark Mackintosh - IUM Insurance
Formation - ChatGPT for Executives
Traduction automatique
Exemples pratiques dans l'assurance
Viren - Hollard Insure
Formation - ChatGPT
Traduction automatique