Salesforce Development Training Course

This instructor-led, live training in France (online or onsite) is aimed at intermediate-level marketing analysts and professionals who wish to refresh and enhance their Pardot skills, focusing on advanced reporting, dashboards, and engagement strategies.

By the end of this training, participants will be able to:

• Optimize Pardot for advanced email marketing and engagement tactics.
• Master the creation and analysis of reports and dashboards.
• Enhance prospect assignment strategies and engagement programs.
• Lever Pardot’s dynamic content and custom redirects for better campaign performance.

Salesforce is the premier CRM platform designed to monitor, enhance, and scale sales effectiveness.

This instructor-led training, available online or on-site, targets intermediate sales professionals looking to elevate their performance through contemporary, high-impact techniques backed by Salesforce.

After completing this program, participants will be capable of:

• Implementing modern cold calling strategies to boost engagement.
• Utilizing tested scripts to improve conversion rates.
• Establishing quick rapport via psychological and human-connection methods.
• Using Salesforce to monitor activities and speed up results.

Course Format

• Live demonstrations and guided discussions.
• Practical application through real-world sales scenarios.
• Interactive exercises conducted within a live Salesforce environment.

Customization Options

• Examples, scenarios, and exercises can be tailored to specific needs upon request.

Salesforce stands as a premier cloud-based CRM platform, empowering organizations to manage customer relationships, automate key processes, and enhance team collaboration. This practical, hands-on course delves into core configuration, the design of objects and applications, automation via workflows and Process Builder/Flow, and essential productivity features, all designed to help teams operate more efficiently.

This instructor-led, live training—available either online or onsite—is tailored for beginner to intermediate-level administrators, business users, and team leads who aim to configure Salesforce, automate routine processes, and boost overall user productivity.

Upon completing this training, participants will be equipped to:

• Configure objects, fields, page layouts, and record types to effectively model business data.
• Design and construct Lightning apps and pages using Lightning App Builder.
• Develop automation through Flow and process automation tools to streamline tasks.
• Activate productivity and collaboration features, including Lightning Experience, Chatter, and productivity integrations.
• Generate basic reports and dashboards to highlight critical metrics.

Course Format

• Interactive lectures accompanied by live demonstrations.
• Guided, hands-on exercises conducted in a sandbox environment.
• Real-world scenarios culminating in a brief capstone lab.

Customization Options

• For a customized version focusing on Sales Cloud, Service Cloud, or custom objects, please contact us to arrange.

This instructor-led, live training in France (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns.

By the end of this training, participants will be able to:

• Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
• Leverage Salesforce data to create personalized email experiences.
• Test, deploy, and analyze email campaigns within Salesforce, including the use of analytics to inform decisions and optimize future campaigns for better performance and higher engagement.

This instructor-led live training in France (online or on-site) is designed for marketing staff, sales staff, and customer service representatives who wish to learn how to set up, manage, and monitor Salesforce and its capabilities to better serve their customers.

By the end of this training, participants will be able to:

• Set up their Salesforce account to manage profile, track activities, customize views and layout, and personalize settings.
• Use Salesforce features and tools to attract, attain, and service existing and potential customers.
• Create reports and dashboards to generate useful analytics and insights for the business.

Salesforce serves as a robust cloud-based platform that supports every stage of the insurance lifecycle, ranging from initial quoting and sales through to claims processing and policy administration.

This instructor-led live training session (available online or on-site) is designed for intermediate-level professionals in the insurance and leasing sectors who aim to configure, extend, and optimize Salesforce to manage product offerings, automate claims processes, and oversee complete policy lifecycles.

Upon completion of this training, participants will be equipped to:

• Configure Salesforce for quoting and pricing insurance products.
• Manage post-sales activities, including claims handling, event registration, and automated payments.
• Model insurance products and administer policies throughout their entire lifecycle.
• Adapt Salesforce to address the regulatory and operational requirements specific to insurance and leasing.

Course Format

• Interactive lectures and discussions.
• Practical application of Salesforce Insurance tools and configurations.
• Guided exercises focusing on product creation, claims workflows, and policy automation.

Customization Options

• To request customized training tailored to your specific insurance or leasing products, please contact us to arrange.

This instructor-led, live training in France (online or onsite) is targeted at administrators who wish to use Salesforce Lightning to create web applications.

By the end of this training, participants will be able to:

• Build responsive applications with Salesforce Lightning.
• Develop applications with little to no code.
• Create a Lightning application from scratch.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing professionals seeking to acquire the skills and knowledge necessary to effectively leverage Salesforce Marketing Cloud for robust digital marketing and customer engagement.

Upon completion of this training, participants will be able to:

• Grasp the features, functionalities, and architecture of Salesforce Marketing Cloud.
• Learn to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
• Manage data within Marketing Cloud, build segmented audiences, and apply data-driven insights for targeted marketing initiatives.

This instructor-led live training in France (available online or onsite) is designed for sales professionals ranging from beginner to intermediate levels who aim to use Salesforce to manage leads, opportunities, accounts, and customer interactions, thereby increasing deal closure rates and improving sales performance.

By the end of this training, participants will be able to:

• Navigate the Salesforce Sales Cloud interface confidently.
• Manage leads, contacts, accounts, and opportunities.
• Use Salesforce tools to streamline workflows and track performance.
• Leverage reports and dashboards to gain insights into the sales pipeline.

This instructor-led live session, offered France (online or onsite), is designed for beginner-level sales staff and administrators who want to proficiently use and administer Salesforce Sales Cloud and its administrative features.

By the conclusion of this training, participants will be capable of:

• Navigating and utilizing Salesforce Sales Cloud effectively.
• Managing leads, accounts, contacts, opportunities, and cases.
• Generating reports and dashboards for sales insights.
• Implementing automation and workflow rules in Salesforce.
• Customizing security settings and managing user access.
• Integrating Salesforce with Power BI, Tableau, and other tools for real-time data analysis.