Salesforce for Insurance and Leasing: Full Lifecycle Management Training Course

This instructor-led, live training in France (online or onsite) is aimed at intermediate-level marketing analysts and professionals who wish to refresh and enhance their Pardot skills, focusing on advanced reporting, dashboards, and engagement strategies.

By the end of this training, participants will be able to:

• Optimize Pardot for advanced email marketing and engagement tactics.
• Master the creation and analysis of reports and dashboards.
• Enhance prospect assignment strategies and engagement programs.
• Lever Pardot’s dynamic content and custom redirects for better campaign performance.

This instructor-led live training in France (offered online or onsite) is designed for web developers who want to create real-time applications using Salesforce Development.

By the end of this training, participants will be able to:

• Build real-time applications using the Apex programming language.
• Create test classes with Apex to improve code coverage in Salesforce.
• Develop and utilize REST and SOAP web services using Apex.

This instructor-led, live training in France (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns.

By the end of this training, participants will be able to:

• Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
• Leverage Salesforce data to create personalized email experiences.
• Test, deploy, and analyze email campaigns within Salesforce, including the use of analytics to inform decisions and optimize future campaigns for better performance and higher engagement.

This instructor-led live training in France (online or on-site) is designed for marketing staff, sales staff, and customer service representatives who wish to learn how to set up, manage, and monitor Salesforce and its capabilities to better serve their customers.

By the end of this training, participants will be able to:

• Set up their Salesforce account to manage profile, track activities, customize views and layout, and personalize settings.
• Use Salesforce features and tools to attract, attain, and service existing and potential customers.
• Create reports and dashboards to generate useful analytics and insights for the business.

This instructor-led, live training in France (online or onsite) is targeted at administrators who wish to use Salesforce Lightning to create web applications.

By the end of this training, participants will be able to:

• Build responsive applications with Salesforce Lightning.
• Develop applications with little to no code.
• Create a Lightning application from scratch.

This instructor-led, live training in France (online or onsite) is designed for intermediate-level marketing professionals seeking to acquire the skills and knowledge necessary to effectively leverage Salesforce Marketing Cloud for robust digital marketing and customer engagement.

Upon completion of this training, participants will be able to:

• Grasp the features, functionalities, and architecture of Salesforce Marketing Cloud.
• Learn to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
• Manage data within Marketing Cloud, build segmented audiences, and apply data-driven insights for targeted marketing initiatives.

This instructor-led live training in France (available online or onsite) is designed for sales professionals ranging from beginner to intermediate levels who aim to use Salesforce to manage leads, opportunities, accounts, and customer interactions, thereby increasing deal closure rates and improving sales performance.

By the end of this training, participants will be able to:

• Navigate the Salesforce Sales Cloud interface confidently.
• Manage leads, contacts, accounts, and opportunities.
• Use Salesforce tools to streamline workflows and track performance.
• Leverage reports and dashboards to gain insights into the sales pipeline.

This instructor-led live session, offered France (online or onsite), is designed for beginner-level sales staff and administrators who want to proficiently use and administer Salesforce Sales Cloud and its administrative features.

By the conclusion of this training, participants will be capable of:

• Navigating and utilizing Salesforce Sales Cloud effectively.
• Managing leads, accounts, contacts, opportunities, and cases.
• Generating reports and dashboards for sales insights.
• Implementing automation and workflow rules in Salesforce.
• Customizing security settings and managing user access.
• Integrating Salesforce with Power BI, Tableau, and other tools for real-time data analysis.