Course Outline
Introduction to Persuasive Communication
- What constitutes persuasive communication?
- The psychology underlying persuasion
- The roles of emotion and logic in influencing others
- Common obstacles to effective persuasive communication
Techniques for Persuasive Communication
- The core principles of persuasion (ethos, pathos, logos)
- Structuring messages for maximum impact
- Employing storytelling and metaphors to engage and persuade
- Establishing credibility and trust in communication
Nonverbal Communication: The Importance of Body Language
- Understanding gestures, posture, and facial expressions
- The effect of eye contact on persuasion
- Techniques for mirroring and matching to build rapport
- Using voice modulation and tone to enhance persuasiveness
Applying Persuasive Communication in the Workplace
- Influencing colleagues, clients, and stakeholders
- Managing objections and overcoming resistance
- Strategies for negotiation and conflict resolution
- Facilitating effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in realistic scenarios
- Role-playing and feedback sessions
- Final examination to evaluate acquired knowledge
Summary and Next Steps
Requirements
- Basic knowledge of communication principles
- Experience in professional or business environments
Target Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Testimonials (4)
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The good relationship that was established from the outset with the trainer and the group. The trainer adapted to the team's dynamics and understood our needs perfectly. It was both super helpful and fun.
Roger Negrete - Fundacion Mon Clinic Barcelona
Course - Effective English Communication: One-Day Training Program
The active sessions.